This is the system they don't want you to have.

Nathan started his career as an electrician in his family's business, where he quickly realised that the success of any business comes down to one thing - its ability to consistently attract the right customers.

Wanting to learn from the best, Nathan went on to pursue a career in sales and marketing, becoming the top-performing representative at Yellow Pages, earning the Pinnacle Award, and later moving into digital marketing and lead generation roles.

He then spent years travelling and living abroad, sourcing and selling electrical products while using those same marketing principles to build and grow ecommerce businesses from the ground up.

After returning to Australia, Nathan worked with Tradies Success Academy while leading sales and marketing for Response Electricians, He later co-founded Upscale Business Coaching, mentoring business owners across Australia.

Everything he'd learned, from life on the tools to sales, digital marketing, ecommerce, coaching, and business growth, led to the creation of Breathe Digital, where he built done-for-you lead generation systems for service businesses.

Lead M8 was created with one mission: to make the complicated simple by teaching service-based business owners how to confidently build and manage their own Google and Meta Ads campaigns, giving them the skills and confidence to generate leads without relying on an agency.